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3 Minutes Read

Benefits of Facebook Groups for Your Business Part 2

In our last post, we discussed how creating a Facebook Membership Group (in addition to your business’ Facebook Page) can help you more effectively engage with your target audience. 


Here are four more reasons you should create a Facebook Group in addition to a Page:


1. Groups help you keep your finger on the pulse of your client base.


In a group, you have an opportunity here to tap into insights from the people who know your business best. Watch as the conversation unfolds among members and don’t be afraid to ask for feedback. One great way to do this is by creating polls. Have you ever wished you could ask your customers a question? Well, now you can… and get instant responses! This can be of incredible value to you and your business, all while increasing the engagement with your group.


2. Groups are a place where you can make special announcements.


Your group is a highly targeted audience for your business. This makes it the perfect place to make all sorts of announcements. By announcing things in your group first, you’re giving your customers added value for simply being part of your group. (More on why providing added value is important in a moment). 


You can announce things like a special offer, a new product or service you’re launching, a special award or certification your business receives, or anything else that your members would find exciting. 


3. Groups give you a great opportunity to build trust by providing added value.


All the benefits we’ve shared are great, but they all hinge on one thing… TRUST. Without trust, your group will fall flat. Inviting your customers to be part of a community and engaging with them directly and regularly shows you care. Customers are loyal to companies that treat them well and managing your group effectively will build their trust in you.


The key to building trust, is providing value. Creating exclusive, value-adding content is key. You’ll build long-lasting relationships with customers through things like posting answers to frequently asked questions, providing more in-depth information about your products/services, sharing testimonials (bonus points if the customer is a member of your group!), and just providing the group for the members to connect with one another. These things will help develop the relationship between you, your members and your business. 


4. Groups can help you increase your organic reach. 


Facebook’s algorithm is designed to prioritize content from groups where there’s lots going on. This is one reason you want to actively and regularly engage your group. The more you and your group members are posting and interacting, the further your reach will be. Additionally, there is now a “group feed” tab at the top of Facebook’s interface (it’s the icon on the right with all the people in it), making it easier than ever for the 2.8 billion monthly active Facebook users to navigate to their groups. When your group shows up at the top of this feed, you’re giving your members even more opportunity to see what’s going on in your group. 


We can’t wait to hear how setting up a group for your business is benefitting you. So, if you haven’t already created one, what are you waiting for?! 


Contact us today at Socialmagicformula.com and we’ll help you get on the fast track to creating a group so you can start engaging with your customers in a new and exciting way! 


 



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